Senior Fullstack Developer · Available for clients & agencies
11+ years crafting web applications, e-commerce platforms, and custom software. Backend-heavy architectures with modern frontend integration, headless commerce, API-driven systems, and measurable tracking / analytics.
01 - About
About
Senior fullstack developer with 11+ years of experience building scalable web applications, e-commerce platforms, and custom software. Started coding at 11, with a strong foundation built through hands-on experimentation and real-world problem solving.
Focused on backend-heavy architectures with modern frontend integration, headless commerce, and API-driven systems. Comfortable owning projects end-to-end - from architecture to deployment.
Strong mix of engineering, performance optimization, and business-oriented development (SEO, tracking, conversions). I work with direct clients on full builds, and with agencies as a white-label specialist or fractional CTO.
of shipping products
first line of code
ownership
02 - Skills
Skills
A toolkit shaped by shipping real products - heavy on backend fundamentals, pragmatic about the frontend, and grounded in what actually moves the needle for businesses.
Backend
Foundations & APIs
Frontend
Modern interfaces
CMS & E-commerce
Platforms
Architecture & Systems
Thinking at scale
DevOps & Infrastructure
Ship & operate
Tracking, Analytics & SEO
Growth engineering
Testing & Quality
Keep it honest
03 - Services
Services
Fifteen ways I can help - from a single integration to a full platform build, plus dedicated offerings for agencies and consultations.
Build & deliver
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01
Web application development
Custom web apps built for scale and performance.
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02
Custom software development
Bespoke tools that fit your business, not the other way around.
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03
Headless e-commerce solutions
Decoupled storefronts for speed, flexibility, and growth.
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04
API integrations
Connecting your stack to the services that matter.
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05
SaaS development
From MVP to production-grade platforms.
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06
Maintenance & support
Long-term partnership for the systems you rely on.
Growth & performance
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07
SEO & performance optimization
Core Web Vitals, technical SEO, and conversion-first builds.
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08
Tracking & analytics (GA4, GTM)
Advanced GTM, GA4, server-side tracking, and data you can trust.
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09
Product feeds & shopping ads setup
Google Merchant Center, Meta, and dynamic feeds done right.
Advisory · Agencies · Consultations
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10
Technical consulting
Architecture reviews, audits, and second opinions that save time and money.
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11
Fractional CTO
Senior technical leadership on retainer - for startups and scaling teams.
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12
White-label development for agencies
Overflow capacity and specialist Laravel / e-commerce work, delivered under your brand.
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13
Team augmentation
Embed into your engineering team for a sprint or a quarter.
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14
Code reviews & mentoring
Senior-level review for your team's pull requests and architecture decisions.
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15
Emergency & production support
On-call help when something breaks and the clock is ticking.
04 - Recommendations
What clients say.
A few words from people I've built things with. More on LinkedIn - and detailed case studies are on the way.
Yassine nous a aidé à améliorer la sécurité de notre plateforme IT et a démontré
une excellente maîtrise technique ainsi que de grandes qualités humaines.
Detailed case studies are in progress · preview
05 - Certifications
Certifications
- Klaviyo Developer Certificate
- Google Analytics 4 (GA4) - Advanced Tracking
- Google Tag Manager - Advanced
- Product Feeds Specialist - Google Merchant Center & Meta
06 - FAQ
Common questions
Straightforward answers - how I work, who I work with, and what to expect.
I own projects end-to-end - architecture, backend, API design, frontend integration, deployment, and performance. Backend-heavy (Laravel, Node.js), pragmatic on the frontend, and strong on the business side: SEO, tracking, and conversions.
Both. Direct clients on full builds and long-term retainers, and agencies on white-label development, overflow capacity, and specialist work - Laravel, headless commerce, and tracking stacks.
Laravel (v5 → v12), PHP, Node.js, REST APIs, headless commerce, Shopify (custom and headless), WordPress, Drupal, React, Livewire, Tailwind, and the full Google tracking stack - GTM, GA4, server-side tracking, product feeds.
Yes - that's my default mode. 11+ years of shipping production systems means I'm comfortable making architectural calls, writing the code, and owning deployment and post-launch performance.
Fixed-scope projects for clear builds, retainer for ongoing partnerships, fractional CTO for scaling teams, and sprint-based engagements for agency overflow.
Yes - certified in GA4 advanced tracking, Google Tag Manager (advanced), and product feeds for Google Merchant Center and Meta. I build server-side tracking, custom events, and conversion pipelines you can trust.
07 - Contact
Let’s work together.
Available for senior fullstack, e-commerce, API-heavy projects, and agency partnerships.
Option A · Fastest
Schedule a call.
30 minutes. Walk me through the project, ask anything technical, or just see if we’re a fit.
Powered by Cal.com · auto-confirmation by email
Option B · More detail
Send a project brief.
Tell me what you’re building. I reply within 1–2 business days.
Or find me here